PRIVACY POLICY
Applies to websites operated by Digital Adventures Ltd and Wizard Interactive LLC
Including but not limited to:
Last Updated: 01.02.2026
1. Who We Are
This Privacy Policy explains how personal data is collected, used and shared when you use our websites and services.
Depending on your location, your data controller is:
United Kingdom
Digital Adventures Ltd
Registered in England & Wales
Registered Office: Studio 116, Screenworks, 22 Highbury Grove, London, N5 2EF.
Email: dpo@digital-adventure.com
Responsible for users located in the UK and EEA.
United States
Wizard Interactive LLC
Registered in NY
Registered Address: 41 Madison Avenue, 31st Floor, New York, NY 10010-220.
Email: privacy@wizardinteractive.com
Responsible for users located in the United States.
For simplicity, both entities are referred to in this policy as “we”, “us”, or “our”.
2. Scope of This Policy
This policy applies when you:
Visit our websites
Click affiliate links
Submit forms
Subscribe to email marketing
Subscribe to SMS marketing
Interact with advertising or tracking technologies on our sites
This policy does not apply to third-party websites linked from our sites.
3. The Information We Collect
We collect personal data in three main ways:
3.1 Information You Provide to Us
When you complete a form or subscribe, we may collect:
Email address
Mobile phone number
Marketing preferences
Any additional information you voluntarily provide
We currently do not request names, but may do so in the future.
3.2 Information Collected Automatically
When you visit our websites, we may automatically collect:
IP address
Device identifiers
Browser type and version
Operating system
Pages visited
Clickstream data
Cookie identifiers
Referring URLs
This information helps us understand how users interact with our websites and supports affiliate attribution and advertising measurement.
3.3 Information from Third Parties
We may receive information from:
Advertising platforms (e.g., Meta, Snapchat, Reddit, Google)
Analytics providers
Affiliate tracking platforms
Marketing service providers
We do not receive personal data such as email addresses or phone numbers from affiliate operators.
4. Affiliate Tracking
When you click on affiliate links:
A unique click identifier (Click ID) is appended to the URL.
This identifier allows operators to attribute traffic.
We do not transmit your email address, mobile number, or other directly identifying information to operators via tracking links.
5. How We Use Your Information
We use personal data for the following purposes:
Purpose: Operating and securing our websites
Categories of Data: Technical data
UK Lawful Basis: Legitimate interests
US Legal Basis: Business purpose
Opt Out Method: N/A
Purpose: Affiliate tracking and attribution
Categories of Data: Click ID, usage data
UK Lawful Basis: Legitimate interests
US Legal Basis: Business purpose
Opt Out Method: N/A
Purpose: Website analytics
Categories of Data: Technical data
UK Lawful Basis: Consent
US Legal Basis: Business purpose
Opt Out Method: Browser opt-out tools
Purpose: Email marketing
Categories of Data: Email address
UK Lawful Basis: Consent
US Legal Basis: Consent
Opt Out Method: Unsubscribe link in email
Purpose: SMS marketing
Categories of Data: Mobile number
UK Lawful Basis: Consent
US Legal Basis: Prior express written consent
Opt Out Method: Unsubscribe link in SMS
Purpose: Social Retargeting
Categories of Data: IP address, device identifiers, cookie IDs, online activity data, advertising identifiers
UK Lawful Basis: Consent
US Legal Basis: Sharing for cross-context behavioural advertising (where applicable)
Opt Out Method: Request via Contact Us address; Browser opt-out tools
Purpose: Fraud prevention
Categories of Data: Technical data
UK Lawful Basis: Legitimate interests
US Legal Basis: Business purpose
Opt Out Method: N/A
Purpose: Legal compliance
Categories of Data: All relevant data
UK Lawful Basis: Legal obligation
US Legal Basis: Legal compliance
Opt Out Method: N/A
Where we rely on legitimate interests under UK GDPR, we have carried out balancing assessments.
6. Cookies and Advertising Technologies
We use cookies, pixels, web beacons and similar technologies.
These technologies allow us to:
Provide core website functionality
Analyse traffic
Track affiliate referrals
Deliver targeted advertising
Measure advertising performance
We use the following cookies on our website including:
Essential Cookies: These first-party cookies are necessary for our websites to work effectively.
Preference cookies: enable our websites to remember information that changes the way our websites behave or look. They may also be used to provide services you have asked for..
Analytics Cookies These cookies track information about how the Site/s are being used so that we can improve them and report on our performance. We may also use analytics cookies to test new ads, pages or features to see how users react to them. Analytics cookies may either be first-party or third-party cookies.
Ad Targeting Cookies: These cookies track information about how the Site/s are being used so that we can improve them and report on our performance. We may also use analytics cookies to test new ads, pages or features to see how users react to them. Analytics cookies may either be first-party or third-party cookies.
Social Media We may use cookies to personalise your interaction with social media sites including (but not limited to) Twitter, Facebook, Pinterest, Instagram and YouTube. Such cookies recognise users of those social media sites when you view social media content on our Website. They also allow you to quickly share content across social media, through the use of simple ‘sharing’ buttons.
Third Parties Cookies Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies over which we have no control. These cookies are likely to be analytical, performance cookies, or targeting cookies.
Expiry Most of our cookies expire within 30 days although some may persist for up to three years.
These technologies may collect identifiers and online activity information.
You can block the use of these cookies when you visit our site through your browser.
6.1 UK Users
Under UK GDPR and PECR:
You can block the use of these cookies when you visit our site through your browser.
More information can be found for these commonly used browsers
Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Mozilla Firefox: http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies
Safari: https://help.apple.com/safari/mac/8.0/en.lproj/sfri11471.html
6.2 US Users (Including California)
Certain uses of advertising technologies may constitute “sharing” under California law.
California residents may opt out of the sale or sharing of personal information by:
Adjusting cookie preferences
Contacting privacy@wizardinteractive.com
We do not knowingly sell personal information in exchange for monetary consideration.
7. Email Marketing (CAN-SPAM Compliance)
We send marketing emails only to users who opt in.
Each marketing email includes:
Identification of the sender
A physical mailing address:
US: 41 Madison Avenue, 31st Floor, New York, NY 10010-220.
Europe: Studio 116, Screenworks, 22 Highbury Grove, London, N5 2EF.
An unsubscribe link
All emails have a one click Unsubscribe at the bottom and requests are processed automatically. Please give 72 hours for this to populate through to all campaign types
8. SMS Marketing (TCPA Compliance)
SMS marketing messages are sent only where:
Prior express written consent has been obtained
Clear disclosure was provided at sign-up
You can opt out by following the opt out link
We retain consent records for compliance purposes.
9. How We Share Information
We may share personal data with:
Marketing and advertising platforms (e.g., Adobe, Meta)
Cloud hosting providers (e.g., Google Cloud Platform)
Email and SMS service providers
Analytics providers
Professional advisers
Regulators and authorities
All service providers are required to process personal data in accordance with contractual safeguards.
10. Data Retention
We retain personal data only for as long as necessary.
Retention periods are based on:
The purpose for which data was collected
Legal and regulatory obligations
Limitation periods for legal claims
Operational requirements
Data Category: Email marketing data
Retention: 13 months
Data Category: SMS consent records
Retention: 13 months
Data Category: Affiliate click data
Retention: Retained for as long as necessary to support affiliate attribution, fraud prevention, reconciliation of commissions, and resolution of contractual disputes.
Data Category: Analytics identifiers
Retention: Retained for analytical and performance measurement purposes and deleted or anonymised when no longer required for those purposes.
Data Category: Suppression lists
Retention: Retained for as long as necessary to ensure we honour opt-out and suppression requests.
Data Category: Financial/legal records
Retention: Retained in accordance with applicable statutory and regulatory obligations.
Where deletion is not immediately possible (e.g., backups), data is securely isolated and deleted according to system cycles.
11. Your Rights – UK Users
Under UK GDPR, you have the right to:
Access your personal data
Request erasure
Rectify inaccurate data
Restrict processing
Object to processing
Data portability
Withdraw consent
Requests may be submitted to dpo@digital-adventure.com.
12. Your Rights – US Users
Depending on your state of residence, including California, you may have certain privacy rights in relation to your personal information.
These may include the right to:
Request access to the personal information we have collected about you (see Section 3 for categories of data collected);
Request deletion of personal information, subject to applicable legal exceptions;
Request correction of inaccurate personal information;
Opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising (see Section 6.2);
Limit the use of sensitive personal information, where applicable;
Not be discriminated against for exercising your privacy rights.
California-Specific Disclosures
In the preceding 12 months, we have collected the categories of personal information described in Section 3 and disclosed them for the purposes described in Section 5 and Section 9.
We do not sell personal information for monetary consideration.
How to Submit a Request
You may submit a rights request by contacting: privacy@wizardinteractive.com
You may also exercise your right to opt out of “sale” or “sharing” by adjusting your cookie preferences.
We will verify your identity before responding to your request. Verification may require confirmation of information we already hold about you.
We will respond within the timeframe required by applicable law (generally 45 days, subject to extension where permitted).
Authorized Agents
You may designate an authorized agent to submit a request on your behalf. We may require written proof of authorization and identity verification.
Non-Discrimination
We will not discriminate against you for exercising any of your applicable privacy rights.
13. Minors
The Website is not designed to attract users under the age of 18. If you are under 18, you should not use the Website nor provide any Personal Information to us. We reserve the right to access and verify any Personal Information collected from you. In the event that we become aware that a user under the age of 18 has shared any information, we will discard such information.
We do not knowingly collect personal data from minors.
14. Updates to This Policy
We may occasionally update this Privacy Policy. The date at the top of this Privacy Policy indicates when it was last revised. Any changes will become effective when we post the revised Privacy Policy on this page.
15. Contact Us
UK: dpo@digital-adventure.com
US: privacy@wizardinteractive.com
Postal Address (UK): Studio 116, Screenworks, 22 Highbury Grove, London, N5 2EF.
Postal Address (US): 41 Madison Avenue, 31st Floor, New York, NY 10010-220.